Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Cutting Through the Confusion: Consumer Expectations and Formulation Reality

View this email online.

August 19, 2026

Nutraceuticals World Focus

Cutting Through the Confusion: Consumer Expectations and Formulation Reality

Consumers want clarity, evidence, and guidance, and they want to know they are getting what the label promises.
Read More >>

Herbal Product Quality in Focus

Features

Herbal Supplements Blend Tradition with Scientific Rigor

Market growth remains strong as consumers seek evidence-backed botanicals, while industry focuses on quality, transparency, and innovation.

Columns

Opportunities for Berries and Botanicals in Consumer Health Products

Manufacturers and innovators can stay ahead of the curve to meet consumer demands and usher in the next generation of health-focused products.

Columns

The High Cost of Consumer Confusion: An Elderberry Case Study

Careful consideration must be paid to ingredient form, how it was processed, level of bioactives, and whether it has been scientifically substantiated.

Columns

Maintaining Quality Throughout the Life Cycle of an Elderberry Ingredient

From raw berry to functional ingredient, how to source responsibly and maintain high standards.

Market Updates

NOW Integrates DNA Sequencing into Identity Testing Work with LeafWorks Platform

Partnership elevates testing standards for complex botanical formulations.

Research

Study Recognizes Potential of Cranberry Polyphenols on Short-Term Memory and Cortisol

A cranberry drink positively influenced hormones associated with stress regulation and memory in college students.